This website uses the Marketing Automation Software "Caymland M4" from Caymland Technologies AG with headquarters in St. Gallen, Switzerland. "Caymland M4" is a cloud-based software solution with hosting and servers in Switzerland.
Marketing Automation is a software-based method to automate marketing processes. User profiles based on user behavior on our websites are enriched with information to set up automated campaign processes for individual communication.
This information is among others:
Your e-mail address, if you provide it to us via a form on the website
Accesses, duration of stay, pages visited
Evaluation of the use of our newsletter
IP address of your device (in anonymous form)
Device type, screen size, geo-information (approximate)
Device fingerprint
We use the software among other things for:
our forms (e.g. subscribing to newsletters, the contact form)
for download of files (e.g. whitepapers, PDF, etc.)
for landing pages that can be used as part of an advertising campaign
for our CRM (Customer Relationship Management)
You can find more information about "Caymland M4" here: https://caymland-m4.ch
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